Sony UK fuels Christmas cheer with a VAT back promo with most of the UK's consumer electronics retailers in the Christmas run-up. In other words you claim a 17.5 per cent discount on a some products bought between 28 October and 24 December. You have until 31 January to claim the cash back.
The scheme includes "all 3D televisions and Blu-ray products, full high-definition AVC Handycams and selected digital cameras, Readers, VAIO netbooks and iPod docks".
Sony has build a dedicated VAT Back website, detailing what, where and when. And you should be seeing plenty of ads on the TV soon enough, especially if you watch X Factor.
Nico Henderijckx - Sony European Forum & Communities Manager