New BRAVIA Theatre Trio & BRAVIA True RGB TV with colorful screen. New BRAVIA Theatre Trio & BRAVIA True RGB TV with colorful screen.

The Future of Colour and Sound is Here.  

New BRAVIA True RGB TVs & BRAVIA Theatre Trio
Find out more

THE LATEST

A graphic illustration on a grey background featuring glowing pastel blue and purple LED lines forming rounded speaker outlines. On the right, a logo displays the text "ULT" in pastel gradient lettering above the words "POWER SOUND" in smaller text.

Get ready to feel the power
September 1st, 2026
9:00 AM US PT

Lighting the Way Forward

FX5

Lighting the Way Forward

A studio profile portrait of a person with dark curly hair looking to the left against a solid, muted green background. They are wearing Olive Gray Sony WH-1000XM6 over-ear headphones and a double-breasted grey jacket with dark buttons.

Meet Olive Gray

multi-coloured, transparent domes lit up by red, green and blue lights, representing RGB LEDs.

BRAVIA True RGB TVs
The Future of Colour is Here

A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

Image of SEL100400MC

FE 100-400mm F5.6-8 OSS

SEL100400

Woman in a high-collar beige jacket wearing Sony WH-1000XM6 headphones, side profile view, neutral background.

WH-1000XM6

Meet Sandstone

PROMOTIONS AND OFFERS

Claim your Summer Cashback

Cashback promotion on selected Interchangeable Lens Cameras, Lenses and Accessories

Claim your Summer Cashback

3. august – 30. september 2026

2-aastane pikendatud garantii valitud Sony juhtmevabad kõlarid

Registreerige oma kampaanias osalevad Sony uhtmevabad kõlarid My Sony lehel, et saada 2-aastane pikendatud garantii

2-aastane pikendatud garantii valitud Sony juhtmevabad kõlarid

3. august – 30. september 2026

2-aastane pikendatud garantii valitud Sony kõrvaklappidele

Registreerige oma kampaanias osalevad Sony kõrvaklapid My Sony lehel, et saada 2-aastane pikendatud garantii

2-aastane pikendatud garantii valitud Sony kõrvaklappidele

Cashback for students

Cashback promotion on selected Sony Cameras, Lenses and Accessories

Sony ambassadors with their Alpha equipment

My Sony members get more!

Benefits of My Sony registration

SUSTAINABILITY

BRAVIA TVs

BRAVIA TVs

Saving energy with the Eco Dashboard

WH-1000XM6

WH-1000XM6

Exceptional Sound. Considered Design.

Connecting with Creators

Connecting with Creators

We support creators whose stories help people connect with and cherish nature.

Accessibility to Assist Your Senses

Accessibility to Assist Your Senses

Sony TVs make things easier to see, hear, and use.

SORPLAS

What is SORPLAS?

Manufacturing supported by SORPLAS™

Original Blended Material

Original Blended Material

Packaging made from recycled paper, developed by Sony. 

Green Management

On the Road to Zero

Green Management 2025 drives our progress.

α UNIVERSE

α UNIVERSE

α UNIVERSE

Inspirational stories, tips and tricks