Front view of A95L Series BRAVIA TV on stand, fitted with BRAVIA CAM
A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A95L Series

NEW
A95L Series
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design

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 Four Bravia TVs on light background with Bravia logos on top

Infinite colours.
Definitive contrast.

Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

Starting at RRP (incl. VAT and WEEE)
  • XR-55A95L

    139 cm (55")
    NEW
  • XR-65A95L

    164 cm (65")
    NEW
  • XR-77A95L

    195 cm (77")
    NEW


  • CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM0

  • CES® 2022 Innovation Awards, award to BRAVIA CORE0

World wide colours

Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™.

Detail of TV screen showing red, orange, green and blue crytals with Sony XR logo in foreground

Contrast. Unsurpassed.

Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Detail of corner of TV showing multicoloured nebulae on screen

Screen speaker,
sounds cinematic

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.

Sound waves radiating out in concentric rings from two places on a TV screen with screen speaker

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.01
 

BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV