Slice of Living 2017
Styling the space, styling the viewing experience

Delivering incredible viewing experiences without disrupting the relaxation of a living space, the Slice of Living concept for home product design is transforming TVs by reimagining the aesthetic style of the entire living space.

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Sampling the elements of living spaces

TV screens keep getting bigger. Living spaces need to be places of comfort and ease. The Slice of Living concept tries to find equilibrium in that context, seeking a harmonious balance between home products and living rooms. The idea behind this new home product design was simple: if you took all the elements, materials, and basic rules that have always been part of the “living room” ideal, sliced them into individual pieces, and reconstructed them in new ways, you might be able to find arrangements where the living room components and products struck more harmonious chords.

Running with that idea, designers started sampling virtually anything they could find in living spaces—from the silhouettes of chairs and other furniture, wall materials, and tiling patterns to textures like fabric and leather. Reconfiguring products with those samples and the tools of furniture and architecture helped the team carve out an innovative home product approach, one where items not only chimed with their surroundings but also helped style spaces in their own right.

Spatial living
Relaxation table
Elements and materials
A constant in our imagined conceptions of living space

When you imagine a comfortable living space, what do you see? Where does the sofa go? Where do books, vases, and other objects sit? What’s the overall styling? And how does the TV, a standard part of the living space landscape, fit into the picture? We wanted to make sure that our home product design integrated seamlessly into the process of styling the ideal living room.

Tako, Chief Art Director

Resonating with the modern-living concept

For the 2017 BRAVIA™ models, we aimed for a light, comfortable look that would mesh with modern-living sensibilities. All the different design elements tie into that basic approach. The stand embodies a sleek, chair-like presence. The back panel evokes the textures of walls and fabric. And the bold combinations of smooth, warm materials add an exquisite stroke to the canvas of contemporary spatial design.

Breathtaking beauty all around

XE94/93 Series

The XE94/93 Series, a high-end fusion of stunning 4K HDR visuals and phenomenal interior design, features a back panel that makes the product look right at home wherever it stands in a living room environment. No longer playing a bit part in the overall look, the back panel features a striking geometric pattern—reminiscent of walls and tiles—that lets it shine on the aesthetic stage. The striking makeover goes deeper than just how the panel looks from a distance. The terminal panel cover lines and heat-releasing slits blend into the larger pattern, concealing any trace of the mechanical gadgetry that inhabits the back sides of most TVs. Rounding out the back panel’s ensemble is the leather-like texture of the rear cover, which helps augment the visual presence.

With slim, chair-like legs on a thin slate to accentuate the lightness of the overall look and provide balanced support, the stand houses all cables, simplifying the leg area. The LCD panel features a simple structure with two slates in two different colours. While the black slate for the screen lets viewers immerse themselves in the experience against a discreet backdrop, the metallic hue of the back slate enhances the product’s overall compatibility with the living room setting. The bottoms of the two slates are staggered vertically—and that’s to create a space for the speakers to emit sound straight ahead, maximizing the quality of the audio.

Geometric back panel
Leather texture
Slim, chair-like legs
Slate styling
As unassuming and subtle as a standard piece of furniture

XE90 Series

Featuring a line drawing-like thin bezel to eliminate structural distractions from the viewing experience, the XE90 Series features a design that takes minimal presence to a new level. The stand, which combines a low-profile slate and slender legs for support, underscores that light feel with gentle curves. On the back panel, meanwhile, the slimmed-down peripheral area finishes off the total form with a svelte grace.

A silhouette that fits into living spaces

XE85/XE80 Series

The XE85/XE80 Series features a silver line extending from the top of the panel and down the sides, lending a visual cue to the product’s slim profile and separating the two simple slates that constitute the structure of the body. Striking a crisp silhouette, the stand also has a silver hairline on its top surface to deepen the sense of refined quality running through the design. The TV’s silver tones are on the warmer side of the colour spectrum, allowing the product to complement wooden racks and flooring with an even more compelling aesthetic allure.

360-degree beauty makes a TV look great anywhere

With the BRAVIA Series, we wanted to go beyond just making the front of the product look great. Using a thin bezel helps hide the boundaries between the living space and the visual content, of course, but our focus was on making the back side as visually attractive as we could—that way, the TV could fit into interior settings in virtually any way. The design we came up with helps reimagine the TV as a multi-dimensional object that can go anywhere in the room, not just a one-dimensional surface to stick in the corner. That gives the user so much freedom when it comes to laying out the room.

Yokota, Art Director

The Slice of Living concept revisited a basic need—how people style their living spaces—and discovered the inspiration for new TVs. The amazing video and audio are just one part of the package. The spatial harmonics, giving the products the versatility to mesh with any interior, are what really perfect the experience.