Exciting and groundbreaking.
Browse our selection of recent releases.
Truly wireless headphones with industry-leading noise cancellation, smart listening features, NFC and Bluetooth® connectivity plus all-day power. No noise, no wires, no distractions.
Industry-leading noise cancellation, superior sound quality and the comfort of an angled earphone design that take listening to a whole new level.
All-day comfort overhead headphones with High Quality Sound, two-tone colours and digital noise cancelling.
Stylish portable digital media player with High-Resolution Audio and colours to suit your lifestyle. Supported by Android™, plus Wi-Fi compatibility for direct download and streaming.
Supreme quality High-Resolution Audio Walkman with S-Master HX digital amplifier, DSEE HX upscaling, Android™ and Wi-Fi compatibility for direct download and streaming.
Light and comfortable wireless headphones with EXTRA BASS™ for lovers of deep, punchy sound.
Made for life on the move with a lightweight design and 35-hour battery life that will keep you listening for longer.
Versatile digital voice recorder that lets you record lectures, meetings and music in stunning quality.
Super-large touchscreen, unique 3-way adjustable mount, latest smartphone connectivity.
Mirrorless FULL-FRAME CAMERA WITH world’s first 61.0MP sensor, Professional controls and built, compact body, superb image resolution, speed, award-winning Real-time Eye Autofocus, and 26MP APS-C crop internal with 99% autofocus points frame coverage.
α6100 Extraordinary AF speed and high-end features. Iincredible AF speed, impressive subject tracking, high-resolution 4K movie recording, the α6100 takes care of the details so you can concentrate on creative.
α6600 Premium E-mount APS-C Camera. Packed full of advanced features, the α6600 adds a new dimension to APS-C camera performance.
Professional photography, videography and vlogging in your pocket! Compact size, Pro-level AF and speed performance with enhanced video features.
E 16-55MM F2.8 G Fast F2.8 APS-C standard zoom. Our first 16-55 mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series.
E 70-350MM F4.5-6.3 G OSS Optimised optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105-525mm equiv.) Impressive G Lens quality is maintained throughout the zoom range.
FE 35MM F1.8 A fast, versatile full frame prime lens for all occasions. Outstanding image quality even at its maximum. Lightweight, it is a versatile choice for everything from street photography to travel photography.
600mm F4 G Master super-telephoto lens. Fast autofocus plus stunning G Master resolution and gorgeous bokeh. Ideal for professional sport and wildlife photographers who expect the best lens for demanding shooting scenarios.
FE 135mm F1.8 G Master telephoto prime. New optics deliver stunning resolution and bokeh in a large-aperture prime telephoto lens that also features top-class AF performance. Ideal for professional and enthusiast that shoots portraits, studio or even sport.
FE 200-600mm F5.6-6.3 G OSS. Perfect for wildlife and more, this 200-600mm super-telephoto can reach as far as 840mm! Lighweight– this lens will provide high resolution and versatility in one package.