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More Natural, True-to-Life Colour
This next-generation display system uses a high-density RGB LED backlight where red, green and blue light are controlled independently. By allowing each colour to emit light on its own, the screen can reproduce a wider range of colours with greater purity and accuracy, resulting in images that look richer, more realistic and closer to the creator’s intent.
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Intelligent Control for Every Scene
Sony’s proprietary signal processing analyses what is happening on screen in real time and precisely controls colour and brightness for each scene. This helps preserve fine detail, smooth shading and natural tones, from bright highlights to delicate shadow areas, even in complex or high contrast scenes.
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Stunning Brightness with Cinematic Contrast
With exceptionally high peak brightness and precise luminance control, the display delivers bright, impactful highlights while maintaining depth and detail in darker areas. The result is a more immersive, cinematic viewing experience across movies, sport and games.