Pure black pictures. Beautifully matched sound. This is Sony OLED.

You’ll get great pictures with pure blacks and vibrant colours on an OLED TV. But Sony’s OLED goes further with fine details brought to life by our unique picture quality technology, immersive sound that follows the action and a minimalist design. 

Pure black brings out the depth in scenes 

Millions of self-illuminating pixels are individually controlled on an OLED screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes.

Colour and contrast, tuned by Sony for extra depth and realism

With XR OLED Contrast Pro using human perspective analysis on BRAVIA XR™ OLED TVs, colour and contrast are boosted in bright areas so you can enjoy levels of pure black contrast and peak brightness that, until now, have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadows or glare. Our Cognitive Processor XR™ boosts pictures even further, using cognitive intelligence to make the picture just like the way our eyes perceive the world.

Detail of parrot on edge type LCD
Edge type LCD
Detail of parrot on conventional OLED
Conventional OLED
Detail of parrot on Sony OLED with Pixel Contrast Booster
Sony's OLED with XR OLED Contrast Pro
Image of dinosaurs showing how Acoustic Surface Audio technology plays sound from the right place in the scene
Screen speaker, theatre-like sound 

With Acoustic Surface Audio technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place. 

Living room scene showing surround sound effect with XR Surround
All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR surround upscaling creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.