XE90 | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
More detailed, more natural, more real
4K HDR Processor X1™
Like you’re within the wave, waiting for the water to break over you, the 4K HDR Processor X1 reproduces every sparkling pattern and texture for incredible realism.
Uncover the detail with 4K HDR
4K High Dynamic Range
For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminium frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.
Just talk, a fun way to explore new worlds
Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.
TV How-to videos
Got questions about how to set-up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
DISCOVER WHAT MAKES A SONY TV SPECIAL
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control helps improve energy efficiency by adjusting backlight brightness as picture content changes.
Power Saving Mode helps save energy by adjusting backlight brightness.
Back Light Off Mode helps save energy by turning picture off which is realized by both display off on LCD panel and back-light off.