X91C / X90C | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Sheer beauty, slim perfection
Ultra-slim beauty that blends in any space
The new X90C series delivers an incredible 4.9mm thinness, achieving form and function beautifully. With unique Sony edge-coating technology, the display’s flush surface makes the bezel virtually disappear. Images appear to float before your eyes, making you hardly aware of the TV screen – just stunning 4K.
Wall-mounting your X90C series TV
Placing your X90C series TV on the wall is simple. The ultra-slim design makes for a close fit and you can connect cables easily thanks to a tiltable bracket.
4K Processor X1 – One chip changes everything
Enjoy greater clarity, colour & contrast with the new 4K Processor X1™
The powerful 4K Processor X1 brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and upscaled to our best 4K resolution, from TV broadcasts, Blu-ray Discs and DVDs, to 4K Internet videos. Enjoy incredible 4K images with stunning clarity, lifelike colours and sparkling contrast.
Enhance every picture up to 4K quality
Whatever you’re watching, watch it in our true 4K
No matter the source, every pixel is upscaled beautifully by our most powerful 4K picture processing technology ever. Scenes are analysed and matched with a special image database for supremely lifelike detail, whatever you're watching.
4K Processor X1 – Precision Detail Enhancer
The 4K Processor X1 delivers ultra-lifelike detail, using new algorithms such as Noise Crusher, Flat Area Detection and Super Resolution. These advanced technologies work together to maintain natural-looking, low-noise image textures, and refined content both native and upscaled.
Every colour breathes
A wide world of breathtakingly natural colours
BRAVIA brings you even more lifelike colour – now refined further by the powerful 4K processor X1 and its precision colour mapping technology. Evoke the full emotion in every scene with rich, vivid reds, greens and blues. You'll also enjoy the widest colour range ever, thanks to the Sony unique TRILUMINOS Display, unique to Sony.
Optimising brightness – frame by frame
Dynamic Contrast Enhancer improves contrast for everything you watch
The 4K Processor X1 ensures that the dynamic range of brightness on screen is continually optimised frame by frame.
High Dynamic Range (HDR) Compatible
This TV is compatible to HDR, and with TRILUMINOS Display it can show much wider range of color, greater contrast and enhanced detail.
All your 4K, any source
Now you can explore a world of real 4K entertainment at home. Compatible with the latest 4K standards - including VP9, HDMI for 50p/60p, you can enjoy all your favourite content.
Find these titles on Netflix in 4K Ultra HD
Discover 4K films and TV shows on YouTube™
Capture every adventure with the 4K Action Cam
Shoot movies in 4K on your Xperia and see them on the big screen
Tell your story in 4K with Handycam
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed