XD94 / XD93 | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Award winning design: Red Dot Award 2016
Judged by a panel of 41 independent designers, design professors and specialist journalists, the XD94/XD93 series received a distinction for outstanding product design at the 2016 Red Dot Awards.
Our most beautiful 4K HDR TV
Watch the video and see how this beautifully designed TV with an innovative Slim Backlight Drive™ gives you exceptional picture quality with incredibly slim styling.
Unlocking the window to reality
The XD93 creates a new type of immersive viewing experience, making you feel like you’re right there in the moment. Discover the inspiration behind the next generation of Sony TVs.
Uncover the detail with 4K HDR
4K High Dynamic Range
For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
A masterpiece of design
With uncompromising pictures and a super slim design, it upgrades your living room and demands to be admired. Clever cable management keeps wires out of view and you can mount it close on the wall like a picture frame.
A world of possibilities
Find all the entertainment you can dream of, faster than ever. From movies and TV shows to thousands of apps, Sony’s Android TV brings you everything in an instant.
Our 2016 Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed