85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
BRAVIA XR MASTER Series Z9K
189 cm (75”)|215 cm (85'')
Starting at
RRP
€ 7,999.00
(incl. VAT and WEEE)Available soon
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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
With Cognitive Processor XR™ and our new 8K mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail and texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit and experience TV like you've never experienced it before.
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Four frame tweeters at the top and either side of the TV elevate directional sound sources to ensure pictures and sound are in total harmony for a more cinematic experience.
You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The Z9K uses Sony-developed SORPLAS™ with a recycle rate of 85% for components. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.
The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less glare.
Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV.
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.
Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
Easily access all your favourite content and services. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it.
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Our minimalist One Slate design offers an immersive viewing experience, whether positioned on a stand or mounted on a wall. Seamless Edge styling with a single pane of tempered glass in a minimised bezel keeps you focused on the picture without distraction.
Actual look may differ depending on TV size.
A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Our TVs include visual, hearing and mobility accessible technology.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read moreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
(incl. VAT and WEEE)
(incl. VAT and WEEE)
(incl. VAT and WEEE)
(incl. VAT and WEEE)
(incl. VAT and WEEE)
(incl. VAT and WEEE)
