https://youtu.be/W7kWQFA-ZR4

Alpha logo

Shot of Alpha 7C on a table, a hand reaches into grab it; cut to caption “Compact Size,” over close-up shot of a person’s hand holding the camera in one hand; then a person walking down the street holding the camera by their side; shot of a male model taking a photo in the street

Caption completes to “Compact Size, Versatile Full-frame Power” over close-up shot of the camera’s settings buttons as a finger adjusts the dial, then over a male model filming a female model as she turns and walks away from the camera; then a female model holding the camera and looking at the screen to take a photo; then three models — the same two men and one woman — appear together, sitting atop a low roof and framed against a pale blue sky

Alpha 7C II logo appears alongside the camera rotating

Caption “35mm full-frame back-illuminated CMOS sensor with 33.0 MP* resolution (footnote: Approx., effective)” and Exmor R CMOS sensor logo alongside close-up image of the CMOS sensor

Caption “The latest image processing engine BIONZ XR” next to image of two image processors

Caption “Breathtaking imagery in full-frame” over shot of the three models sitting on a low rooftop; cut to side portrait of male model drinking a glass of water with bokeh background; shot of female model striking poses in an orange hallway as the camera approaches her; cut to a sequence of sample photographs: a portrait shot of the model facing left with head turned towards the camera; an upwards shot of a bridge in an urban environment; close-up shot of a dog’s face with deep bokeh background; portrait shot of a male model looking to the right with bokeh background; a male model walking down a wide staircase through a ray of light, his body casting a shadow

Caption “5-axis optical in-body image stabilisation for a 7.0-step* advantage (footnote: CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off.” over animated illustration of camera’s in-body stabilisation

Caption “…for stable handheld still shooting” over male photographer shooting female model posing against a wall

Caption “Active Mode* image stabilisation supports handheld movie shooting (footnote: Slight image crop in Active Mode. Active Mode not available when recording movies at 120p (100p), or when recording in S&G mode at 120- (100p).” with additional caption “Further stabilisation with compatible lenses** (footnote: See Sony’s support web page for information on compatible lenses: https://www.sony.net/dics/fnc1002/)” over shot of a male model walking down the street with the hands of an off-screen videographer holding the camera and filming him; cut to sample footage of the male model, demonstrating image stability

Caption “The latest AI technology” with image of the Sony AI Processing Unit

Caption “Real-time Recognition AF, Camera uses subject form data for accurate recognition (Footnote: Only for human.)” over shot of female model walking with white lines demonstrating form tracking; then wide shot of female model walking away from camera and turning as the camera continue to track her form; then additional caption “Even when the subject only occupies a small portion of the screen” over a wide shot of an urban environment with the female model occupying the bottom right of the screen, her movements tracked by the camera; cut to sample photograph of the same scene, demonstrating that the model is in sharp focus

Caption “Real-time Recognition AF, Animals (Footnote: subject types other than the type specified may be erroneously recognised in some cases” over footage of a golden retriever carrying a tennis ball walking through water as the camera tracks its eyes; additional footnote “Example image shot with a camera with the same Real-time Recognition AF system” over close-up photograph of a squirrel with deep bokeh background

Caption “Real-time Recognition AF, Insects (Footnote: subject types other than the type specified may be erroneously recognised in some cases” over sample photograph of dragonfly on a blade of grass with deep bokeh background

Caption “Real-time Recognition AF, Airplanes (Footnote: subject types other than the type specified may be erroneously recognised in some cases” with additional footnote “Example image shot with a camera with the same Real-time Recognition AF system” over sample photograph of airplane in flight

Caption “Real-time Recognition AF, Trains (Footnote: subject types other than the type specified may be erroneously recognised in some cases” over sample shot of a tram passing under a bridge and moving towards the camera as it tracks its movement

Caption “AI-based Real-time Tracking for stills and movies” over male model walking through a busy street as camera maintains focus on his face; cut to sample photograph of male model with him in focus and passersby in bokeh foreground and background; cut to shot of him walking through a busy street with eye tracking

Caption “759-point phase-detection AF with approx. 94% coverage* (footnote: For stills.)” over male model walking along a hallway with pillars as screen squares indicating point phase-detection appear; then camera tracks his face and eye as he walks; cut to sample still shot of him in mid-step

Caption “Up to 10 fps* continuous shooting with AF/AE tracking (footnote: Hi+ mode. Up to 8 fps when shooting with live view (Hi mode). Maximum continuous shooting speed with depend on camera settings.” over a shot of a male model running up steps with a male photographer squatting and shooting him; sample photographs from continuous shooting fan out across the screen, then one expands to full-size showing the male model in crisp focus mid-step

Caption “Enhancing and accelerating your creativity” over shot of female photographer taking a photograph with deep bokeh background

Caption “Creative Look: 10 presets/ 8 parameters” with additional caption “Creative Look PT” over aerial still shot of male model looking upwards towards camera as people blurred by motion pass him by; caption “Creative Look BW” over wide angle still shot of curved steps in black and white; caption “Creative Look FL” over upward still shot of male model in mid-step looking down at camera, framed by buildings on both sides; caption “Creative Look SH” over close-up still shot of dried flowers with deep bokeh background; caption “Creative Look VV2” over still shot male model leaning on a yellow wall looking towards camera

Caption “S-Cinetone^TM for a cinematic look without grading” over portrait shot of male model sitting on a train with windows and scenery outside in bokeh background; then over male model sitting on a sofa with a window behind him

Caption “Outstanding 4K 69/50p* (footnote: QFHD (3840 x 2160). 4K 60/50p recording is only available in Super 35mm mode.”) movies and 7K oversampling at 30p” over shot of female model walking along a hallway with her face, then over portrait shot of male model looking toward camera with a suburban setting in bokeh background

Caption “10 bit 4:2:2 to colour grade for fuller, more natural gradations” over wide shot of three models standing on a rooftop with cityscape background

Caption “S-Log3 gamma cure with 14+ stops of latitude (footnote: S-Log 3 movie. Sony internal tests.)” over a before grading shot of male model leaning on rooftop railing and looking at cityscape, then the shot transitions to graded footage, showing a contrast in colouration

Caption “Custom LUTs can be applied to the monitor while log recording” over close-up shot of the camera’s screen showing recording of a male model as Display LUT is switched to ON, producing better colouration

Caption “Breathing compensation for a consistent angle of view* (footnote; Compatible lenses are listed at: https://support.d-imaging.sony.co.jp/support/ilc/breathing/en Angle of view and image quality may change slightly when their function is turned on.” over shot of female model standing in background in focus and male model in bokeh foreground; the focus shifts to the male model and angle of view remains consistent

Caption “Metadata facilitates post-production editing and flow (footnote: Metadata can be used by Sony’s Catalyst Browse/Catalyst/Prepare/Catalyst Prepare Plugin software and Master Cut (Beta) in Creators’ Cloud platform. Not available in some countries and regions.” over shot of laptop showing editing of shots of female model

Caption “Excellent portability and operability” over photograph of man’s hand holding the camera

Caption “Compact for handling” over shot of camera on a table as a hand reaches in and picks it up; then shot of man’s body as he carries the camera through the streets; then a man using the camera with a gimbal and running up stairs

Caption “2.36 million-dot (footnote: Approx.) XGA OLED and 0.70x (footnote: With 50 mm lens at infinity. -1 m^-1.)” over portrait shot of male model raising camera to take a photo; then close-up image of camera’s viewfinder, which transforms to a cross section illustration

Caption “Simple operability; Still/Movie/S&Q dial” over close-up image of the dial highlighted

Caption “Simple operability; Assignable front and rear dials” over close-up image of rear dial highlighted, then camera rotates and front dial is highlighted

Caption “Dust and moisture resistant design (footnote: Not guaranteed to be 100% dust and moisture proof.)” over illustration of camera with dust and moisture resistant parts highlighted

Caption “Framing freedom with vari-angle monitor” over portrait shot of male model holding camera and folding out the screen; then wide shot of female model standing in a street holding camera high above her head

Caption “Intuitive touch control menus; Swipe” over close-up shot of a finger swiping through images on the camera screen; then caption “Pinch in/out” as fingers pinch in to magnify image on screen

Caption “Stable smartphone connectivity” over-shoulder shot of someone holding a smartphone in their left-hand with data hoping from the camera in their right hand

Caption “Extensive support with an expanding system” over image of Sony Alpha 7C and a line-up of compatible accessories, including lenses and external flashes

Cut to shot of male model walking through a city street with cars moving on both sides, taking photos as he goes; cut to female model in bokeh background looking at camera in focus in foreground; then close-up shot of camera being held by male model; then slow motion shot of male model carrying camera across a room, backlit by windows and caption “Compact Size, Versatile Full-frame Power” appears

Image of Sony Alpha 7C silver on left and black on right alongside Sony Alpha 7C II logo

Caption “Expanding the Alpha 7C series” over image of three cameras in the series: Alpha 7CR, Alpha 7C II, and Alpha 7C

Sony logo

Caption “Sony, Alpha, Exmore R CMOS Sensor, BIONZ XR and S-Cinetone are registered trademarks of Sony Group Corporation or its affiliates. All other trademarks are the property of their respective owners. Product design, features, and specification are subject to change without notice. Product availability varies depending on market. Lenses and accessories are optional. Screen displays and effects used to illustrate some functions are simulated.”

Shot of Alpha 7C on a table, a hand reaches into grab it; close up shot of a person’s hand holding the camera in one hand; then a male model walking down the street holding the camera by their side; shot of a male model taking a photo in the street; close-up shot of the camera’s settings buttons as a finger adjusts the dial; a male model filming a female model as she turns and walks away from the camera; then a female model holding the camera and looking at the screen to take a photo; then the three models — the same two men and one woman — appear together, sitting atop a low roof and framed against a pale blue sky