"Imagery is powerful. A single shot can capture an emotion or trigger a feeling within."
Sony Ambassador and represented by National Geographic Creative, Chris Schmid, has dedicated his life to documenting the natural beauty of our planet. His photographs are an invitation to discover the world with wide eyes and vibrant enthusiasm. His aim is always the same: to approach nature right at its heart in order to raise awareness around the fragility of our earth and inspire action to preserve it. Specialising in wildlife and documentary photojournalism, the quality of Chris’ work is reflected in the widespread recognition he has received. His photographs have been published in magazines such as National Geographic, BBC and GEO, and he has won numerous awards for his photography. But these prizes have never been his motivation. His tireless efforts to document and protect the few remaining areas of wilderness are fueled by a love for the natural world and a desire to protect what's left.Chris is deeply committed to wildlife conservation and works closely with WildAid, an environmental organization based in San Francisco with the aim of reducing demand for illegal wildlife products. Chris is also a contributor to the Remembering Elephants and Remembering Great Apes projects, the Born Free Foundation fund-raising book and exhibition, illustrated by the worlds finest wildlife photographers.