Chris Schmid
Alpha Universe

Chris Schmid


"Imagery is powerful. A single shot can capture an emotion or trigger a feeling within."

Sony Ambassador and represented by National Geographic Image Collection, Chris Schmid, has dedicated his life to documenting the natural beauty of our planet. His photographs are an invitation to discover the world with wide eyes and vibrant enthusiasm. His aim is always the same: to approach nature right at its heart in order to raise awareness around the fragility of our earth and inspire action to preserve it. Specialising in wildlife and documentary photojournalism, the quality of Chris’ work is reflected in the widespread recognition he has received. His photographs have been published in magazines such as National Geographic, BBC and GEO, and he has won numerous awards for his photography. But these prizes have never been his motivation. His tireless efforts to document and protect the few remaining areas of wilderness are fuelled by a love for the natural world and a desire to protect what's left. Chris is deeply committed to wildlife conservation and works closely with WildAid, an environmental organization based in San Francisco with the aim of reducing demand for illegal wildlife products. Chris is also a contributor to the Remembering Elephants and Remembering Great Apes projects, the Born Free Foundation fund-raising book and exhibition, illustrated by the world’s finest wildlife photographers.

Ambassador's cameras and lenses


α7R III 35mm full-frame camera with autofocus


α9 full frame mirrorless camera with stacked CMOS sensor


α7R II with back-illuminated full-frame image sensor

ILCE-6300 / ILCE-6300L / ILCE-6300M

α6300 E-mount camera with APS-C Sensor


FE 400mm F2.8 GM OSS


Planar T* FE 50mm F1.4 ZA


FE 70-200mm F2.8 GM OSS


FE 100-400mm G Master super-telephoto zoom lens


FE 85mm F1.4 GM


FE PZ 28-135mm F4 G OSS


FE 70-200mm F4 G OSS


Vario-Tessar T* FE 16-35mm F4 ZA OSS


Sonnar T* FE 35mm F2.8 ZA

SEL28F20 / SEL28F20FEC / SEL28F20UWC

FE 28mm F2


1.4x Teleconverter Lens

Ambassador's stories